Social Media Marketing Infographic: The ‘Net Business Boom
|March 18, 2013||Posted by D. Dixon under Guest Posts, Social Media|
This is a guest contribution from author absolutelytrue
From Sephora’s 15 Days of Beauty to Kitchen Aid’s poorly thought out tweet about President Obama’s deceased grandmother, social media hits and misses mean a lot more to a brand’s standing than ever before. Don’t believe it? Here are some of the best and worst lessons learned.
Quick. Name the biggest corporations you can think of. Chances are, they didn’t make the list of the top businesses without the use of social media. These days, companies are realizing that success isn’t all about spreadsheets and cash revenue. It’s about your Twitter and Facebook followers.
Companies can’t knock social media’s success. Facebook reached the number one slot of the biggest corporation, thanks to its 77 million followers. That position was followed by Coca-Cola, MTV, and Disney, respectively, all corporations that have a high presence in social media. The ironic part is, YouTube is bigger than all of these, thanks to its huge social media presence, and it’s not even a corporation.
This fact holds true for corporations in the fast food, automotive, sports, media, and other industries as well. Companies that had ten million followers or less on Twitter or Facebook didn’t make the top 20 list of corporations. Bottom line? It pays to have fans. Start tweeting.
Source: Top Business Degree