How To Use Google AdWords Keyword Tool For Your Keyword Research
|January 17, 2013||Posted by D. Dixon under How-To, Keyword Research|
Many times when I was trying to learn about finding those low competition keywords, I turned to the Google AdWords Keyword Tool for my research. A lot of the resources out there use terms like “do your keyword research” without really showing bloggers how. It was like a trade secret no one wanted to share and I always felt like I was missing that piece of the puzzle that would help me figure out how to really do keyword research.
Well, I decided to check out a variety of sources and found a few ideas on how to use the free Google keywords tool in a way that made me feel less clueless.
Come up with keyword phrases – Whether you’re creating a new niche site and need a domain or your crafting a post, you need to come up with a list of keyword phrases that people would probably use to find your product or service. You don’t have to shoot for those long tail keywords because chances are your search will help you come up with some great phrases that fit your objective.
Go to Google Keywords Tool – The great thing about the keywords tool is that it’s free to use but if you have a Google login, use it. Being inside the tool will give you access to some features that will be helpful.
Set Local search to US
The US is the market so it’s good to set your local search to United States. You will need to keep an eye on the local and global search numbers so that you can gauge if you will be able to get enough traffic from the term.
Next: Change the match type from Broad to Exact
This match type will give you the exact words or phrases plus close variants people used to find the products or services you’re searching for.
Once you’ve got your term(s), go ahead and click search
Once You’ve Searched Add Some Columns
Adding the CPC and Local search trends column will be an option only if you’re logged into the Google AdWords tool. Here’s what these columns tell you:
CPC – gives you the average cost per click (CPC) over a 12 month period. If you are using Google AdSense, as a way to monetize your site, then this will give you an idea of how much you could make per click.
Local Trends – There are 11-12 bars which show the fluctuations of that particular term over the course of 12 months. This will help you see how your term behaves and if you’re working with a phrase/word that’s getting more or less popular over time.
What the Competition Column Really Means
Like many I used to think that the Competition column meant the site competition. What it really means is the AdSense competition for that term which has little to do with figuring out site competition.
In my next post, we’ll talk about how to really find your competition and the numbers behind that process.