Google Analytics Basics: How to Set Up Goals & Campaigns
|November 16, 2013||Posted by D. Dixon under Site Analytics|
I have to admit that the minute I found out how to set campaigns and goals in Google Analytics I went a little happy. I’ve since wound down and am starting with the simple stuff. But if you want to track the conversion of your links, set or measure your ROI, then you need to invest some time setting up your goals and campaigns.
Setting up Goals
When you think of goals, remember one things: Conversions = bank. Anything that’s on your site, that’s going to make you money to pay your bills or do whatever else you want to do is fair game for goals. So the first step is to decide what you’re going to track:
- Do you want to track a particular URL? This is what I did because I had a post that I just put up a couple of years ago about a situation I went through. I just set it and forget it and it’s been sneakily giving me little bits of commission. So I decided to ramp up my targeting on it and do some goals to track a couple of the links
- Are you trying to increase engagement by finding ways to get visitors to spend a certain amount of time on your site and want to know when that goal is reached?
- Are you accepting advertising and want to track page views?
- Is there some other special event you want to track, like someone downloading a file?
So how do you do it. You to to the top right side of the orange bar and select Admin. Choose the profile you want to set the goal for and to the far right, to “View(Profile)” and select Goals. You have the choice of using the setting up using template or doing something custom. The custom is where I went because I wanted to track a particular URL. Then I filled out the rest.
Once you’ve set that up, you can go to the Reporting screen, look on the left side menu, click on Conversions and check your goal. Again start off simple and as time goes on, you’ll get more into it and understand how to work it.
Again, this is another fun part where I went a little to nutty-happy but it’s just too easy. I’ve always been wondering how you track ROI and real get to know your search traffic and building campaigns will do that. It’s very easy to do. All you need is to head over to the Google URL Builder and enter the URL you want to track.
You could set up anything EXCEPT your AdWords link because that’s being auto-tagged already. You can track affiliate links especially (I suggest you test them to make sure they work). You’ll need to fill out the form fields:
- Source – Required field – What domain are you placing it on? On an ad, in a post, sending it to an email list? You’ll want to make sure to separate every link you send and name it properly
- Medium – Required field – another specification such as banner ads, PPC, PPM, whatever you need to use
- Term – Optional – This is for any other paid keyword campaign other than AdWords
- Content – Optional – For different versions of the same ad
- Name – Required – Unique identifier for this campaign.
Once you enter the information,you can place it anywhere you want to and when people interact with your link just go into your Google Analytics interface, on the left find Acquisitions => Campaigns and it will come up with stats.
If you are working with mobile apps and want to set up a campaign, go to URL Builder for Mobile Apps which is specifically designed for that purpose.
Stay tuned as there is more to come on this topic.