Not too long ago I touched upon the importance of doing keyword research for your niche site or blog. This was something that I feel so strongly about because I spent a long time missing out growing my blog traffic.
What I have also discovered is that this is only one piece of the traffic generation puzzle because as much as you plan your keywords based on research, there’s still no guarantee that you’ll have enough traffic to make a serious leap. Besides that, it’s never a good idea to put your eggs in one basket. Here are few other ways to get the word about your blog in a way that will get your site in front of people you wouldn’t normally have access to.
Automating Blog Syndication
As I was creating my traffic generation plan, I discovered this site called Onlywire.com which said that they would send my blog posts to 47 reputable, high traffic sites. When I checked them out, I as amazed because not only were they affordable, but the list of sites they had was solid. We’re talking Serpd, Scribd, NewsVine, LiveJournal…to name a few. Imagine, every time you published a blog post, this service would send your post to those sites on your
behalf. I also use BlogEngage which I named as one of the fun social sites to help increase blog traffic but I figured between these two services, I’m getting my blog in front of a lot of people with just a couple of clicks.
Repurpose Your Blog Content
So what does that mean? Basically it means putting your blog content you’ve never heard about it, it’s a site pioneered by marketing expert Seth Godin. You create this individual page and it can have any kind of content as long as it ties together. Much like visitors gawk at retail store display windows in New York, people will search, find your lens, read it, click it, share it, like it, comment on it. Just to play around, I created my own Squidoo lens based on my SEO checklist post. It was fun and I even added some ads and links to other blogs. in a different medium or changing the way the same information is delivered. One way I did this was to create a lens on Squidoo. If
Turn Your Blog Post Into Audio
What if you were to record yourself reading your blog post? That would be a great way to make it into a free podcast and share it on iTunes. If you don’t have the software to record your own voice, you can use a site like naturalreaders.com that turns text to synthesized speech.
Let’s not forget about YouTube. Research found that search within the YouTube site is strong which means that people could be looking for what you have. That’s serious traffic generation potential. If you found a way to translate the information on your blog into a video that means you could put it up on YouTube with a link to your main blog. One site that I have been keeping an eye on is Powtoon. Users can create animated videos and presentations for free up to 90 seconds!
There was a time when all you could do was just create a post and that’s it. Now, by doing any or all of these, you open up your blog to a wider audience which helps you get more traffic.
If you’ve got any other traffic generation tools, feel free to share!